Up next in the meet the team series we have the wonderful Jo Lawson!
Jo has been part of the RX Team for over 6 years as a Creative Production Specialist.
A true creative, Jo has had an extensive career as an in-house production manager for several NZ businesses. Jo knows what it takes to bring to life creative storytelling within any category context, blending the rational, functional and emotional elements with precision. She takes time to understand your brand and deliver best practice design solutions.
Jo has developed brands and reimagined marketing communications, POP and POS, signage and ticketing for a host of brands including Farmers, Warehouse Stationery, Green Cross Health, Delonghi and Countdown.
Jo is a budding photographer and when she isn’t wrangling her gorgeous children, you will find her capturing the most perfect sunsets wherever she can. We’ve asked Jo a few questions to get to know her better:
Favourite store/customer experience?
Favourite store is a little homewares gift shop in Howick village – ‘101 Howick’, it’s always beautifully merchandised with inspiring window displays of new product. The staff are always friendly and helpful without being overbearing. For customer experience, I have to say Mecca – I love that you can sample the product before buying, there’s always new or inspiration products on display and the staff are knowledgeable and helpful.
What does a typical day at RX look like for you?
Always filled with variety, which I love – from collaborating with the amazing account managers on the latest client project, to solving a design challenge through to co-ordinating our design team and production suppliers to ensure we meet our deadlines.
What inspires you?
The creative industry as a whole is pretty inspiring, there’s always something new to learn or clever and innovative solutions being designed by talented people who push the boundaries.
Best book or movie?
To Kill a Mockingbird, movie: Stand by me
Fav food?
Italian or Mediterranean (although Chicken Schnitzel is always my go to)
Jo is an exceptional team member and creative genius and over the past decade has also formally studied marketing and digital marketing to hone her skills and capabilities. Always trying to raise the bar, Jo is a much loved and valued contributor to our clients.
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