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Amazon tests search feature that shows products it doesn’t sell
Amazon is experimenting with a search feature that redirects shoppers to brand websites. It’s a bold move that could upend digital traffic dynamics and give brands more control over the customer journey. If this sticks, expect to see brands doubling down on their direct-to-consumer strategies.
Data shows more people likely shopping from Temu and Shein
New data reveals a growing shift towards ultra-fast fashion giants Temu and Shein, as budget-conscious consumers embrace low-cost, trend-driven shopping. In an interview with Stuff, RX Group’s MD, Juanita Neville-Te Rito, shared insights on how these platforms are capitalizing on price sensitivity and social media influence to capture market share. As these disruptors gain traction, established retailers face increased pressure to compete on both price and digital engagement. This trend signals a pivotal moment for retail strategies, highlighting the need for agility and innovation to stay relevant.
Coles Supermarkets first retailer in APAC region to launch Instacart AI powered Caper C
Smart carts are here, and Coles is leading the charge in APAC. These AI-powered trolleys promise a frictionless in-store experience, from product recommendations to seamless checkout. The future of smart shopping is no longer just a concept—it’s rolling down the aisles.
Fly me to the game with KFC and the Super Rugby
KFC is taking experiential marketing to new heights, literally. Their campaign to fly fans to Super Rugby games is a masterclass in creating buzz and brand loyalty. It’s proof that immersive experiences still have the power to cut through digital noise.
Appliances Online launches into New Zealand
Appliances Online has entered the New Zealand market, heating up competition in the online appliance sector. Known for its customer-centric approach and strong logistics capabilities, Appliances Online could disrupt local incumbents by offering superior service and competitive pricing. This move highlights the growing importance of e-commerce convenience and could accelerate digital transformation in the category.
Not so sharp: Look Sharp fined $300k for misleading customers
Look Sharp has been fined $300K for misleading advertising, underscoring the importance of transparency and authenticity in retail. As consumers become more discerning and regulatory scrutiny increases, brands must ensure that their marketing messages are accurate and trustworthy. This incident serves as a cautionary tale for retailers navigating competitive pricing and promotional strategies.
What we are reading
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