Indoor vertical farms had not been seen at mass scale here in NZ.
The RX team were engaged to evolve the prototype fixture that had been utilised in testing and to present an engaging, cost effective and visually stunning display that also grew and nurtured the product in store.
THE APPROACH
+ SOLUTION
THE
CHALLENGE
WHAT
WE DID
Packaging design | Fixture redesign | Retail launch | Ticketing + POS collateral | Creative design
How do you get customers to trial a new fresh food concept they have never seen before?
26 Seasons was launching a fresh product which was grown through innovative planting practises, allowing a full growth cycle every two weeks.
This new concept needed to do some clever heavy lifting from the moment a customer saw the product in-store. Do you get customers to trial a new fresh food concept they have never seen before?
26 Seasons
Redefining the usual growth cycle limitations of fresh foods, 26 Seasons is innovating how you eat seasonal favourites – all year round.